The new strategy, accomplished by Wieden + Kennedy, extremely takes a painful go through the issues out-of dating today
If you’d requested me not long ago easily is actually seeking anything OkCupid needed to bring, I’d respond to having an effective resounding zero. I am definitely not the web based relationship expert of the place of work and considering my minimal experience therefore the reports off relatives and you may acquaintances, the results out-of online dating commonly may include outright terrible in order to meh.
This is exactly why OkCupid totally surprised and you may happier myself towards the launch of its the promotion. The fresh new promotion spends brilliant, enjoyable, both a bit surreal photo and plainly keeps the newest phrase DTF, and work out these types of adverts provocative and difficult to disregard. The best part? OkCupid reimagines one F word that have the brand new phrases one replace the meaning so you’re https://kissbridesdate.com/american-women/cleveland-ga/ able to refreshing solutions like down seriously to feel fabulous or down seriously to flea field.
On official OkCupid blogs, it explain the desire to your venture claiming, something needs to change, because the issue with sentences instance DTF would be the fact a lot of anybody, specifically feminine, do not delight in practical question or the framework. Read more →